COSANT Cyber Security

Cosant is a successfully growing company that offers Information Security services to help their clients get and stay compliant. Founded to address a gap in cost-effective IT and Cyber Security leadership available to middle-market organizations, the company serves midsized and emerging organizations in all industries throughout the U.S.

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The company’s advisors, consultants, and vCISOs all have a unique blend of business savvy, information technology experience, and deep information security expertise. The staff is fluent in communicating with all levels of client organizations—from technicians to engineers, the C-suite, and the Board of Directors.

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The company has been steadily growing, and as a result, its core has become more focused and clear. The CEO and leadership team decided to rebrand in 2022.

 

Branding goals:

• Reconstruct a strong branding strategy and execution plan to apply brand guidelines across the company.

• Create a consistent visual brand and brand guide.

• Spread brand awareness to create a supportive audience foundation, the very first step in the marketing funnel.

•  Align the company’s vision, mission, and values to the brand to ensure clients know exactly what Cosant is delivering and recognize the value of its “why.”

• Create a toolset of branded assets for use across marketing and sales channels.

 

Website re-design goals:

• Adhere to brand, products, services, and marketing strategy.

• Align with the company's audience, customer personas, or brand guidelines.

• Attract organic traffic from search engines through SEO best practices.

• Create a seamless user experience and user interface.

• Create systems where the website makes tasks easier and serves the business.